Cookie Policy
Effective Date: January 19, 2025
This Cookie Policy explains how Dead Unicorn Inc. ("we", "us", or "our") uses cookies and similar tracking technologies on our TurboAds platform (the "Platform") at https://turboads.ai.
By continuing to use our Platform, you consent to the use of cookies as described in this policy, unless you have adjusted your browser settings to refuse cookies.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide information to the website owners, and enable certain features.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser until they expire or you delete them. Session cookies are deleted when you close your browser.
2. How Do We Use Cookies?
We use cookies and similar technologies for various purposes, including:
- Essential functionality: To enable core features of the Platform, such as user authentication and security.
- Performance and analytics: To understand how visitors interact with our Platform, identify errors, and improve the user experience.
- Advertising and retargeting: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns.
- Preferences: To remember your settings and preferences for a better user experience.
3. Types of Cookies We Use
The following table describes the types of cookies we use on our Platform:
| Category | Provider | Purpose | Duration |
|---|---|---|---|
| Essential | TurboAds | User authentication, session management, security | Session / Up to 1 year |
| Essential | Vercel | Platform hosting and performance optimization | Session |
| Analytics | Google Analytics | Website traffic analysis, user behavior tracking, performance monitoring | Up to 2 years |
| Advertising | Meta (Facebook) Pixel | Conversion tracking, retargeting, ad measurement, building custom audiences for advertising | Up to 90 days |
| Essential | Stripe | Payment processing, fraud prevention | Session / Up to 1 year |
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Platform and deliver advertisements on and through the Platform.
4.1. Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use the Platform. The information generated by the cookie about your use of the Platform will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Platform, compiling reports on website activity, and providing other services relating to website activity and internet usage. For more information on how Google uses data, please visit https://policies.google.com/privacy.
4.2. Meta (Facebook) Pixel
We use the Meta Pixel (formerly Facebook Pixel), a tracking tool provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our advertising by understanding the actions people take on our Platform. It also enables us to show you targeted advertisements on Facebook, Instagram, and other Meta platforms based on your interactions with our Platform. The Meta Pixel collects data such as: HTTP headers, pixel-specific data, button click data, form field data, and other browsing behavior. For more information on how Meta uses data, please visit https://www.facebook.com/privacy/policy/.
5. How to Manage Cookies
You can control and manage cookies in various ways. Please note that removing or blocking cookies may impact your user experience and some functionality may no longer be available.
5.1. Browser Settings
Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser. You can obtain up-to-date information about blocking and deleting cookies via the help or support section of your browser.
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
5.2. Opting Out of Advertising Cookies
You can opt out of interest-based advertising from participating companies through the following mechanisms:
- Digital Advertising Alliance (DAA): https://optout.aboutads.info/
- Network Advertising Initiative (NAI): https://optout.networkadvertising.org/
- Facebook Ad Preferences: https://www.facebook.com/ads/preferences/
5.3. Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
6. Do Not Track Signals
Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activity tracked. Currently, our Platform does not respond to "Do Not Track" signals, as there is no common industry standard for compliance. However, you can use the various opt-out mechanisms described above to control tracking.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this Cookie Policy periodically. The "Effective Date" at the top of this policy indicates when it was last updated.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Email: support@turboads.ai
Address: Dead Unicorn Inc., 105 Midcrest Crescent SE, Calgary, Alberta, Canada